Blog
3 Quick Tips to Smash Stress Fast
When you feel stressed, it’s hard to do anything. Here are three tips to discover your best therapy and be ready to offer that amazing client service your salon is known for.
Feeling so stressed you feel exhausted? Take a power nap. Set your phone alarm for 15-30 minutes, put your feet up, and snooze. It’s amazing how recharging just even a brief nap can be.Drink water. The human brain is 80% water. That means it’s really easy to get dehydrated. A quick glass of water can be the boost your brai
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2nd Dec 2023
Help your clients be aware of heat risks.
Most of the country is experiencing high temperatures. Oregon just had a week of temperatures of 99-101°F. We aren’t used to it or the higher humidity that started showing up. But in talking with friends… it’s a national concern. And if you’re getting a vacation in a warm sunny spot… you, too, need to know the warning signals.Signs of overheating:Symptoms of overheating include dizziness and confusion. You may feel sick or have a loss of appetite. You may sweat excessively and have pale, clamm
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2nd Dec 2023
12 Months of Beauty Marketing
January: New Year, New You Campaign
Theme: Kickstart the new year with a fresh start.Offer: Buy a package and get a discount on waxing services for the month of January.Promote: Create a social media campaign with before-and-after photos of waxing transformations.Partner: Collaborate with a local fitness center or boutique to cross-promote each other's businesses.February: Love Is in the Air Campaign
Theme: Show your love with smooth, hairless skin.Offer: With each waxing service, get a sweet
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2nd Dec 2023
Want More Success Growth and Delighted Clients in 2022?
One of the lessons I learned in my 30+ years of clinic work is that it’s much cheaper to keep good clients than constantly be looking for new ones. The fancy term for that is client retention. It’s the opposite of churn - losing clients.I always had lots of client referrals, but found you still have to do paid marketing. It can might be Google ads, Facebook or Instagram posts and paid ads, etc. You have to get your message out there. But these can get expensive quickly. The average click for
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1st Jan 2022
A sweet deal that's zero calories and lots of savings!
I’m betting that you, like me, noticed lots of rising prices. Everything seems to be going up. Well, this is good news because EstheticsNW is holding the line for our waxing strip prices. They are currently still at the 2019 level!That means lots of savings for you. How much? Check our Comparison Chart below:Single packs, bulk orders and rolls are all offered at great savings for you. When gathering this information, I noticed everyone sells different sizes making comparisons confusing. So
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1st Jan 2022