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12 Tips to Improve Your Website Your website is often your first connection with a prospective new client. In today's world, it needs to engage them and get them to take the next step. They might sign up for your newsletter, or schedule an appointment or shop. There are some very important considerations to get them to take that step. 1. Your website must be guest-centric. It must immediately show them how you can help them... from their point of view. What problem or need do they have yo …