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Thriving in the pandemic culture and beyond takes planning. Surviving adversity isn’t something we are taught in school. However, our businesses are sitting in the middle of a solution.Right now, you want to maximize profits and build a nest egg. That means keeping customers happy and loyal. It also means expanding our reach. We have limitations on how many customers we can do services on. The alternative is to diversify.Wellness is perfect for our industryA recent study showed that because of …

12 Tips to Improve Your Website Your website is often your first connection with a prospective new client. In today's world, it needs to engage them and get them to take the next step. They might sign up for your newsletter, or schedule an appointment or shop. There are some very important considerations to get them to take that step. 1. Your website must be guest-centric. It must immediately show them how you can help them... from their point of view. What problem or need do they have yo …