Share You Care

It's a real balancing act to operate your businesses safely. Clients need services, yet many are nervous about coming into the clinic/salon setting. Beauty and spas are up close and social.

Tell them how you protect them

Share all the changes you've made to keep guests safe, it's important. It may seem repetitious. The repeated message reinforces and builds confidence. With the number of cases increasing across the country in general...they need to know and follow all guidelines so you, they and your families stay safe.

Share You Care with Protect, Prevent and Play

The slogan reminds them to implement sun safety measures. Skin cancer is so preventable.

OHSU the research hospital in Oregon invites all beauty professionals to join them in the war on melanoma.

Sun protection measures shouldn't just be for preventing skin cancer. Sun also damages skin in other ways. It damages hair, spoiling the color, and drying it out. If you offer permanent cosmetics, you already know how damaging it is to the beautiful work you have created.

For full details on their war on melanoma program, you can visit their website here. They are actively looking for skin care professionals to assist their fight.

Specials that say We Care

1. Consider offering a travel size SPF when they buy a standard size. People love these for on the go. Check with your skincare supplier to see how they can support you.

2."We care about you" thank you for each guest. There are all sorts of fun little gifts or even tiny gift boxes available on Amazon or EBay. Think party favor size. Fill a little box with wrapped pieces of chocolate. Seal it with a "we care" or "thank you" sticker on top and you have a cute client thank you for probably under a dollar.

3. Show you care by offering guest reward programs. Sign up and pre-pay for a series and get a little bonus. Get the dates scheduled so you can accommodate them. Maybe only a limited offer for your best VIP clients.

4. DIY (safe) home care. If there is a service not being offered due to the level of risk exposure, consider selling DIY home kits. It doesn't have to be identical to what you do in- clinic, but something to help them out until conditions improve.

Look for ways to share that you care and keep those clients bonded to you.