​It’s Time to Plan for the Future

Thriving in the pandemic culture and beyond takes planning. Surviving adversity isn’t something we are taught in school. However, our businesses are sitting in the middle of a solution.

Right now, you want to maximize profits and build a nest egg. That means keeping customers happy and loyal. It also means expanding our reach.

We have limitations on how many customers we can do services on. The alternative is to diversify.

Wellness is perfect for our industry

A recent study showed that because of the coronavirus, interest in wellness is skyrocketing. People want to take more personal control and responsibility for their wellness and well-being.

The interest is going to continue to increase.

We know wellness has been popular among health food and spa industries for decades. However, it was always an exclusive, expensive thing. Not anymore.

Coping with high stress and health concerns, consumers are looking for wellness options in every business they interact with.

Beauty, spa, and skincare are ahead of many other types of business. The time is right to make ourselves wellness centers. Set up with an online focus, it can bring in revenue regardless of what is going on around us.

So what is wellness?

Simply said, wellness is three-fold.

1. taking care of yourself,
2. being connected and helping others,
3. protecting the planet.

It’s not a fad. It’s more than a trend. It’s a commitment to live better. Brands that incorporate wellness including social and environmental dimensions, will thrive in the new wellness economy.

Diversify and help customers

They want things that help them feel better. Anything that helps

• physically,
• intellectually (including loving their work),
• emotionally,
• spiritually,
• socially,
• environmentally.

Consumers are looking for ways to become more involved with self-care.

The options are huge. Fitness, health, nutrition...anything that fits into one of the six categories.

Don’t forget the social and environmental elements. Supporting companies that help others, and benefits the planet, makes customers feel good. It enhances well-being.

We are going to see more recyclable packaging, more ways to refill bottles, and a reduction of carbon footprints.

Any form of alternative or complementary health products or services.

Healthy lifestyle programs like nutrition, fitness, FASTer Way to Fat Loss, Juice Plus+, Arbonne, and dozens of others have programs that are easily done “socially distanced.”

Green Circle Salon members reduce beauty waste and increase sustainability.

If a hair or skincare product has a negative environmental impact...they don’t want it.

Think about how you can innovate. Wellness is a win-win opportunity. The customer is happy and your business and future benefit too.

When your product improves their life as well as benefits the community and the planet...you have scored high in wellness. You also enhance your future success.